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"This just in!
They really do think we are stupid"
You won’t believe what the big high dollar club
companies are shoving down your throats now
We can't use real names - good grief, we hear from enough High Dollar Overpriced Club Company lawyers as it is.
That's why we don't identify companies by specific name anymore. We really should. We know that. It just costs too much to have our lawyer answer them, even though he says in effect, "Tell us what is not the truth and we will retract it immediately."
Still, just the expense of this 'letter exchange' by lawyers can get costly. That's why we just call them High Dollar Overpriced Club Companies and let them figure out who they are.
By Dennis Burkey
Did you ever hear someone say something and you were absolutely
positive they couldn’t have said what your ears just heard?
That’s exactly what happened to my partner Dan and me at a press
conference in Orlando at the big annual golf industry expo
This is what happened. Dan wanted to go to a press conference hosted
by one of the High Dollar Club Companies. I have no idea why he wanted
to go – maybe he thought they would have cookies. Anyway, he tells me
we should go. I don’t want to go but he tells me we should see what
this company is up to. Besides, a very big (huge) name pro will be
there.
I tag along. Big Name Pro – who incidentally I like immensely, is
there to announce he is now endorsing and playing this High Dollar
Company’s clubs.
So far so good – I’m happy for him. Golf business as usual – High
Dollar Company pays Big Name Pro tons of money to play and endorse
their clubs. Nothing new there.
Then Big Name Pro drops a bomb!
This Gets Complicated
Big Name Pro then says he has been using this company’s clubs for
years. One of the guys at the press conference says how can that be –
you have been endorsing another company’s clubs for years. Follow
along now – this gets really good. Big Name Pro then says the clubs he
was actually playing were not actually the clubs made by his old
company but were clubs made by this new endorsement company. They were painted to look like the old company’s clubs.
Huh? I look at Dan. He looks at me. Did he really say that? Yes, he
did. Seems it used to be a fairly common practice. Pro says, “I’ll
endorse your clubs but I’ll play another company’s clubs painted to
look like yours – just make the check payable to…”
Is there anything they will not do?
How much wool will they pull over our eyes?
How do they keep track? Let me see, I drive a Chevy – well, it’s
really a Ford made to look like a Chevy – but I do want a Dodge – so
maybe I’ll just drop a Dodge body over my Honda – ah darn it, now even
I’m confused!
As much as Dan and I watch the Big Overpriced Club Companies throw
money around – and oh boy, do they - this takes the cake! My guess is
we haven’t even come close to the end of what they’ll do to put the
screws to us!
Fortunately – other people were there
or Dan and I would be getting hearing checks!
I bet you are skeptical about this story. I would be. But you couldn’t
make this up. So I’ll tell you, it was also reported in GolfWeek
magazine this year (I believe in one of the February issues) and as
Yogi would say, “You can look it up.”
