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By Dan Bennett
Last Saturday I went to the Colossal Golf Store not far away.
They have everything. They must have fifty different brands and
types of irons alone!
That’s the problem!
How do you know if you are buying
a set of clubs that will help you or a set that will magnify any
little mistake?
Here is why you could very likely end up with the absolute worst
set of clubs at a price that will cost you an arm and a leg.
You just do not know what makes a good iron and what makes a bad
iron. Very few people do.
That is why you rely on the salesperson to help.
Trouble is – the salesperson could care less
I watched a guy come into Colossal Golf Store and start looking
at the iron sets.
Salesman came up, “Looking for new irons?”
“I’m thinking about it, my Callaways are three years old now.”
Said customer.
“Well, you’re looking at some dandies there. Those XXX (I can’t
use the name – lawyers and all, you know) are really hot. Used
by plenty of Tour Pros. They’ll sure make you play a better
game.”
“Well, I’d sure like to get my score into the eighties and stay
there,” said customer.
“These are the sticks for you,” replied salesman.
A little more chat and then Customer puts over $800.00 on his
Mastercard and leaves.
He left with a set of $800.00 irons that will ruin his game!
This poor guy better not sell his Callaways. That is a set of
irons that will forgive his mistakes not magnify them! The clubs
he bought are used by Tour pros and scratch golfers. Their
design is for absolute top players – not weekend golfers! A
slight bit off dead center and good-bye golf ball.
I don’t blame the poor guy. How is he to know. But, I do believe
the salesman had an obligation to tell the poor guy the clubs he
was looking at were designed for scratch golfers not somebody
trying to get to the 80’s and stay there. Instead, all the
salesman wanted was a quick sale.
There was only one choice this guy could have made for under
800.00. There is a specific set of irons in the 400.00 range
that is really super helpful. But then it would be just a 400.00
sale for the salesman and not the 800.00 sale he made!
So the poor guy ends up $800.00 poorer and with clubs that will
make him miserable! I truly believe some golf companies will
pull the wool over our eyes in a herartbeat if they could.
It is bewildering out there in the golf shop!
How in the world do you pick a set of clubs?
How do you know what will help your game and what won't?
You do not have to know what makes a good club or a bad club. I must know. It’s what I do.
There are clubs designed for pros and 1 handicappers. There are
clubs designed for weekend golfers.
Pros need to work the ball. By that, I mean they want to draw or
fade their irons and woods. They can use clubs with a much
smaller sweet spot because they hit so consistently. After all,
they hit a few hundred practice balls every day! That is their
job! You and I don’t.
You and I need irons with a low center of gravity. As much
perimeter weighting as is possible and a center of gravity that
also helps correct our mis-hits.
Some clubs help a whole lot more than others
It is not always black and white. Not; yes, this one helps this
one does not. Although it certainly is in some cases – like the
poor guy at Colossal Golf.
It is a matter of degrees. Some clubs help a little, some a bit
more, some a lot, some a whole lot.
Here is the good news-
It is absolutely measurable-
You can know for sure if a club will help or not
A club head can be weighed and measured. You can know before you
even hit it – actually, before it even goes on a shaft.
That is what I do here. I weigh a head; I then locate the center
of gravity both horizontally and vertically.
Only then can I determine if a club head is designed for you and
me or a touring pro. Of course, you and I can just glance at
some of the blade or muscle back designs and know right off the
bat they are not for us. But for the rest – and that is far and
away most of them, they must be weighed and measured and centers
of gravity located.
Dennis, my partner, and I will not sell any club unless it
greatly enhances your game. If a club is extremely forgiving –
extremely helpful, then you should use it. If it is anything
less than that – why in the world do you want it!!
That is why club company reps get so upset with us!
Club company sales reps want us to carry their clubs. We will
only if they genuinely help you and are forgiving and easy to
hit. Once we start offering all kinds of clubs we become
Colossal Golf Store and you are up a creek again in picking a
set of clubs.
When we offer a club, you can bet it will right at the upper
extreme of “Game Help Design.” And it will be extremely
affordable.
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