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"This just in!
They really do think we are stupid"
You won’t believe what the big high dollar club
companies are shoving down your throats now

We can't use real names - good grief, we hear from enough High Dollar Overpriced Club Company lawyers as it is.

That's why we don't identify companies by specific name anymore. We really should. We know that. It just costs too much to have our lawyer answer them, even though he says in effect, "Tell us what is not the truth and we will retract it immediately." Still, just the expense of this 'letter exchange' by lawyers can get costly. That's why we just call them High Dollar Overpriced Club Companies and let them figure out who they are.

By Dennis Burkey

Did you ever hear someone say something and you were absolutely positive they couldn’t have said what your ears just heard?

That’s exactly what happened to my partner Dan and me at a press conference in Orlando at the big annual golf industry expo


This is what happened. Dan wanted to go to a press conference hosted by one of the High Dollar Club Companies. I have no idea why he wanted to go – maybe he thought they would have cookies. Anyway, he tells me we should go. I don’t want to go but he tells me we should see what this company is up to. Besides, a very big (huge) name pro will be there.

I tag along. Big Name Pro – who incidentally I like immensely, is there to announce he is now endorsing and playing this High Dollar Company’s clubs.

So far so good – I’m happy for him. Golf business as usual – High Dollar Company pays Big Name Pro tons of money to play and endorse their clubs. Nothing new there.

Then Big Name Pro drops a bomb!
This Gets Complicated

Big Name Pro then says he has been using this company’s clubs for years. One of the guys at the press conference says how can that be – you have been endorsing another company’s clubs for years. Follow along now – this gets really good. Big Name Pro then says the clubs he was actually playing were not actually the clubs made by his old company but were clubs made by this new endorsement company. They were painted to look like the old company’s clubs.

Huh? I look at Dan. He looks at me. Did he really say that? Yes, he did. Seems it used to be a fairly common practice. Pro says, “I’ll endorse your clubs but I’ll play another company’s clubs painted to look like yours – just make the check payable to…”

Is there anything they will not do?
How much wool will they pull over our eyes?


How do they keep track? Let me see, I drive a Chevy – well, it’s really a Ford made to look like a Chevy – but I do want a Dodge – so maybe I’ll just drop a Dodge body over my Honda – ah darn it, now even I’m confused!

As much as Dan and I watch the Big Overpriced Club Companies throw money around – and oh boy, do they - this takes the cake! My guess is we haven’t even come close to the end of what they’ll do to put the screws to us!

Fortunately – other people were there
or Dan and I would be getting hearing checks!


I bet you are skeptical about this story. I would be. But you couldn’t make this up. So I’ll tell you, it was also reported in GolfWeek magazine this year (I believe in one of the February issues) and as Yogi would say, “You can look it up.”

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When we first started this policy we were warned, “Nobody else does that. Some people out there are going to take advantage of you. Some dishonest types will just rip you off.”

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Anything you buy from us is returnable – yes, even if you have used them.


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