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By Dennis Burkey
It’s Monday morning and here he comes. This time he’s waving a
magazine at me and shouting, “Do they think we’re stupid! Do
they think we don’t know what’s going on? Do they think people
just a bunch of saps?”
Yes, this can only be my partner Dan, the excitable one. He
really has got to cut back on his Cocoa Puffs in the morning!
“Ok, what is it Dan?”
“Read this! You have to read this! This guy in this article says
when you buy clubs, you get what you pay for – like the more you
spend, the better your clubs. Do they think we’re…”
I had to interrupt him here. If for no other reason, to keep him
from having a conniption!
“Dan, calm down and let me see the article.”
“Well Dan, the writer is right, sort of. Think it through – when
someone goes into Golf Club World and buys a set of clubs, he
really gets what he pays for.”
With those High Dollar Big
Company clubs -
You get what you pay for – and a whole bunch more!!
Problem is -- you’ll just never know what all you did pay for!
It’s true. You really do get what you pay for.
When Mr.(or Ms.) Average Golfer – that would be guys and gals
like you and me – buys a set of the Big Dollar Clubs we get a
lot for our money. Let’s see what all you do get:
- you get to support a slew of professional golfers, all paid
bushels of cash to play those clubs on the tour – never mind
that their clubs are so finely tuned they can’t compare to what
you just bought off the rack,
- you get to buy and maintain a fleet of corporate jets for the
company big wigs, after all, they have to get places fast - and
regular commercial flying is no fun at all anymore,
- and a fleet of really nice Lincolns and Mercedes for the
company higher ups, you don’t expect them to drive a Chevy or a
Toyota
- you get to pay for numerous parties and skyboxes at the tour
events each week -the company reps have to have a place to
entertain customers you know,
- you get to pay for enough steak and lobster cookouts to make
a Roman Ruler jealous – those tour outings can’t have just hot
dogs and burgers, not with all the big shots they have to
entertain,
- you get to pay for enough cases of scotches, bourbons, and
other assorted liquor to sink the Queen Mary – you certainly
don’t want people going thirsty at those sales outings,
- you get to pay for tons – literally - of advertisements to
entice you to throw out last year’s clubs and buy this year’s
model, an ad runs about $120,000.00 per page each month in a big
magazine- and it takes a lot of pages to convince you,
- you get to pay the company a very nice profit, they’ve earned
it - sort of,
- PLUS, you get to pay the store owner a markup of twice what
the clubs cost him - he has a family plus a lot of overhead to
cover,
- FINALLY you get a really nice set of clubs – hopefully made
to your specs – but maybe not
So see, you really get exactly what you pay for when you buy a
set of High Dollar clubs at Golf Club City! It’s just they never
told you!
But I’m sure if they had listed everything you paid for right
there on the price sticker (OK, it would have to be a much bigger sticker!) you wouldn’t mind, would you?
Just don’t take the time to figure out how little of that
actually went for the clubs themselves - that would get painful!
So, the writer of the article is right on the mark – you do get
what you pay for.
And I guess Dan is right, the writer really does think we are
all stupid!
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